News

ALLIED BEVERAGES JOINS REYES BEVERAGE GROUP

Harbor Distributing, L.L.C., a Reyes Beverage Group company, acquired substantially all of the assets of Allied Beverages, Inc., headquartered in Sylmar, California, today. The company will operate as Allied Beverages adding 13 million cases to Harbor Distributing and expanding its California territory across northwest Los Angeles, Ventura and Santa Barbara counties.

Kevin Williams, President of Allied Beverages said, “Our family is proud of the legacy we are leaving in the community and we are pleased to hand over the reigns to the exceptionally capable and committed team at Harbor Distributing. Under the Reyes family leadership we fully trust that Allied’s employees, brands, customers and community will benefit from Reyes Beverage Group’s expertise and resources.”

Allied Beverages serves 4,100 licensed retailers with a world-class beer portfolio including brands from MillerCoors, Crown Imports, Diageo-Guinness USA, Heineken USA, and Pabst. The portfolio will also include products from national craft breweries Boston Beer, Deschutes Brewery, Dogfish Head and New Belgium, as well as some of California’s finest craft breweries, including Anchor Brewing, Ballast Point Brewing, Firestone Walker Brewing, Green Flash Brewing, Golden Road Brewing Company, Lagunitas Brewing and Sierra Nevada Brewing

Mark Smith, incoming President of Allied Beverages, said, “We want to thank MillerCoors for their support and partnership in this transaction. This is a great day for Harbor Distributing, Reyes Beverage Group and Allied Beverages. We look forward to providing significant value to Allied’s customers and our brewing suppliers across Southern California while offering career paths and opportunities for Allied employees throughout Reyes Beverage Group and around the world with Reyes Holdings."