News

SAN DIEGO MILLERCOORS DISTRIBUTORS FORM JOINT VENTURE

Effective today, Reyes Beverage Group and Crest Beverage Company have completed their joint venture transaction consolidating their San Diego beer distributorships, Mesa Distributing and Crest Beverage Company.

The new company will operate as Crest Beverage L.L.C. and represent a diverse portfolio of brewers including, MillerCoors, Crown Importers, Boston Beer, Heineken USA, Diageo-Guinness, Sierra Nevada, Rogue Ales, Pyramid Brewing, New Belgium, Firestone Walker Brewery, Pabst, Anchor Brewing, Deschutes Brewery and Dogfish Head among others across San Diego county.

The joint venture streamlines MillerCoors’ San Diego distribution process into one state of the art 200,000 sq. ft. distribution facility.

Steve Sourapas Jr., President, Crest Beverage said, “I am proud of the contributions Crest Beverage Company has brought to San Diego and Coors Brewing Company for the last five decades, and I am confident that our customers, employees, and suppliers will benefit from our partnership with Reyes Holdings. I can’t begin to tell you how excited I am to be partnering with the Reyes family.”

Duke Reyes, Chief Executive Officer, Reyes Beverage Group said, “We are following the MillerCoors joint venture in collaborating with Crest Beverage Company to maximize synergies for all. We are proud to be working with the Sourapas family and thankful for MillerCoors’ efforts to complete this transaction. San Diego is a fantastic market with knowledgeable retailers who will benefit from our combined experience and larger portfolio.”