RBD Signs Agreement with Greenco Beverage Company

ROSEMONT, IL – JULY 19, 2021. Reyes Beer Division has entered into an agreement to acquire substantially all the assets of Greenco Beverage Company in Greenville, South Carolina. The transaction is scheduled to close on September 24, 2021.

“Greenco Beverage Company runs a great business and has a long-standing history of success in the state of South Carolina,” said Tom Day, Chief Executive Officer, Reyes Beer Division. “We are grateful for the opportunity to continue to grow our business and we look forward to building great relationships with our new customers and our new employees.”

We are grateful for the opportunity to continue to grow our business and we look forward to building great relationships with our new customers and our new employees.

Tom Day CEO, Reyes Beer Division

Stephen Reyes, President of Reyes Beer Division East, said, “Reyes Beer Division started as a small Schlitz beer distributorship in Spartanburg, South Carolina 45 years ago. To have the opportunity to service the market and give back to the surrounding communities in which we first established our roots is truly special. The Farr family has built an incredible business with a great foundation and we respect everything they’ve accomplished over the years.”

The acquisition will add approximately 200 customers and 2.8 million cases and includes brands from key suppliers such as Molson Coors, Constellation, Yuengling, Heineken, Diageo, Boston Beer, Mark Anthony Brands, Lagunitas and Sweetwater.